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Free Tool · Zenora Hub · ESG Communications
Anti-Greenwashing Checklist for ESG Communications
20-point self-audit before publishing any ESG or sustainability communication. Mark each item ✓ (clear) or ✗ (risk). Items flagged ✗ require revision before publication.
Based on: ASCI Guidelines 2023 · EU Green Claims Directive 2024 Source: Zenora Hub Use for: Sustainability reports · Marketing materials · Press releases · Social media · Product claims
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Why this matters

Greenwashing carries legal, reputational, and financial risk. The EU Green Claims Directive (2024) prohibits unsubstantiated environmental claims, with penalties up to 4% of annual revenue. India's ASCI has issued specific guidelines on misleading green advertising. Review every ESG communication against this 20-point checklist before publication — and flag anything you cannot substantiate.

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